Perhaps without realizing it, the grand marque houses also laid a foundation for another face of champagne to flourish. The grower-producer (or récoltant-manipulant) movement began in earnest in the 1970s. These producers typically share a common story. Their families historically grew grapes that were sold to the grand marques and a new generation decided they wanted changes; they wanted to make their own wines that exhibited their vigneron philosophy and terroir. The wine-making philosophy of Burgundy and Spain influenced their thinking and they began making and marketing their own wines. The early years were difficult but these artisan producers preserved and their efforts were rewarded. Their wines, showcasing a new style, tapped into the rich market created by the grand marques.